Project Overview:
Analysis of the Government of Canada website with a focus on improvements to the Information Architecture and general usability of the website. Originally tasked with analyzing the Canada Revenue Agency website with a focus on improvements to the Information Architecture and general usability of the website, UX problem solving process unearthed a larger underlying problem that required a shift in focus in order implement a more comprehensive solution.
Problem:
Almost universal feedback about the Government of Canada website states that it is a frustrating experience trying to find information quickly on the site leading to high bounce rates.
Solution:
Rethink the website from the top down. Information Architecture improvements included copywriting with a UX focus, navigation redesign and implementing a content hierarchy.
Read the Case Study here.
Roles:
UX Design
UI Design
UX Research
Art Direction
Timeline:
6 weeks