Profile
UX/UI Designer with an extensive background in Creative Direction, Art Direction, Responsive Website and Graphic Design. I have applied experience working with both agencies and startups. I thrive in the team problem-solving process and take a user-centered approach to facilitate solutions for product improvements and a wide variety of marketing and brand strategies. As a resolute people-first team player, I am energized by the success and growth of everyone in both my professional and personal life.
TECHNICAL SKILLS
- User-centred design / User experience design (user research, user testing, user personas, storytelling, wire-framing, prototyping, UI design, responsive web design, information architecture, interaction design, analytics, agile methodology).
- Creative Problem Solving / Critical Thinking .
- Motivational Leadership and Mentorship (people-first philosophy, applied empathy, personal and professional growth).
- Art Direction (video shoots, storyboarding, video editing, photo shoots, ad campaigns, marketing materials).
- Applied Design Knowledge / Fundamentals (typography, illustration, photography, color theory, corporate identity).
- Branding / Brand Guidelines (implementation / development).
- Motion Graphics (storyboarding, editing).
- Client-facing presentations.
- Project / Account Management / Budgeting.
- Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, After Effects).
- Figma.
- HTML / CSS / JavaScript.
- Microsoft Office Suite.
Professional Experience
Lead Course Instructor | UX/UI and Front-End Web Development
Tamwood International College | Toronto, ON | 2023 – Present
- Developed and delivered comprehensive UX/UI design courses, covering topics such as user research, wireframing, prototyping, usability testing, and visual design principles.
- Creation of front-end development workshops and courses, instructing students in HTML, CSS, and JavaScript fundamentals/frameworks, as well as advanced topics such as responsive design, accessibility, and performance optimization.
- Provided personalized guidance and mentorship to students, offering individualized support and constructive feedback.
- Incorporated industry-standard design tools and software, such as Figma into the curriculum, guiding students in their practical application and helping them build a solid foundation in design software proficiency.
UX/UI Designer, Creative Director
Grizzle Media | Toronto, ON | 2017 – Present
- Creative lead and team manager for usability, responsive web design, video, social accounts, infographics, editorial and print projects.
- Collaborated with partners and team to over $3M revenue (2019-present), ~100K conference views (2022-2023).
- Managed talent successfully to achieve project goals on time and budget while collaborating on the execution of strategic initiatives.
- Emphasized employee engagement to inspire a freelance team of 4 to effectively collaborate and perform at a high level.
Art Director, UI Designer
LPi Communications | Calgary, AB | 2013 – 2017
- Creative lead for advertising, marketing projects and responsive web design for Coca Cola, Kraft, Keurig, Old Dutch, Hockey Calgary (print and digital).
- Oversaw production team over 8-10, collaborated with social and accounts teams to fulfill client strategic goals on time and budget.
- Client presentations for pitches and creative concepts.
Course Instructor
The Training Company | Calgary, AB | 2011 – 2013
- Created and led 5 different instructional courses for design and Adobe CS.
- 100+ students passed/certified under my tutelage and mentorship.
- Established client trust with over 70% repeat and ongoing business.
- Review and incorporate user feedback to optimize curriculum.
Education
University of Toronto
UX/UI Certificate | 2023
George Brown College
Graphic Design Diploma
Internet Technology Certificate
Ryerson Polytechnic University
Business Management Program / Economics